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NY Television Festival and Microsoft want you to create shows for Xbox Live

by Joel Keller, posted Apr 18th 2007 9:40AM
NYTVF XBOX Live contestIf you didn't think that the creation of new programming for alternate delivery systems like the internet, cell phones, and other devices was here to stay, perhaps this announcement might turn your opinion, if only a little:

Microsoft and our friends at the New York Television Festival have struck a deal to co-sponsor a contest where contestants will create five to fifteen minute pilots suitable for the software company's Xbox Live, which allows Xbox 360 users to play online games and watch movies and TV on demand. The winner of the contest will receive $100,000 to produce six episodes, which will be made available to Xbox Live customers. Also, the pilot will be screened at the festival, which will be held from September 5-10 this year.

Animation or live-action pilots will be accepted. It will be interesting to see what will be produced for this contest, and ultimately what wins. Suffice to say, knowing the Xbox's audience, I doubt it will be something along the lines of Desperate Housewives or Ugly Betty. That is, unless those housewives or Betty are shooting down aliens or bending iron bars with their minds or something. The full press release is after the jump.

For Release 9:01 a.m. EDT
April 16, 2007

It's Showtime: Microsoft Invites Contestants to Create an Exclusive TV Show for Xbox LIVE

Xbox 360 and the New York Television Festival team up to host Xbox LIVE Originals contest, offering a chance to produce original TV programming for Xbox LIVE.

NEW YORK - April 16, 2007 - People can not only play games and watch premium entertainment content on their Xbox 360™, they can now create content for it, too. Microsoft Corp. and the New York Television Festival (NYTVF) today announced the Xbox LIVE® Originals contest, granting aspiring television producers the opportunity to create a pilot that could be chosen for the first original series developed specifically for the Xbox LIVE online gaming and entertainment network. Microsoft will award the winning entrant a $100,000 budget and an opportunity for a six-episode commitment to air the television series on Xbox LIVE, the largest social network in the living room. The pilot episode of the winning series is scheduled to debut this fall at the third annual NYTVF, the industry's first showcase for independent television, before being featured exclusively on Xbox LIVE, home to a community of more than 6 million people worldwide. This marks the first time that user-created entertainment content will be available worldwide for download exclusively on Xbox LIVE.

"Not only can aspiring TV producers from across the globe try their hands at creating new TV shows, but because of Xbox LIVE Marketplace, they can now win a chance to have more than 6 million people worldwide see their work," said Bill Nielsen, senior director of Xbox LIVE at Microsoft. "This is an incredible opportunity for us to participate in the festival, and we are thrilled to be able to bring community-created TV content to the Xbox community for the first time."

Xbox LIVE is already home to more than 1,500 hours of full-length films and TV series in the United States. This contest will showcase the user-created content alongside films and TV shows from many of the top networks and studios in the entertainment industry.

"The New York Television Festival has always strived to give artists opportunities to get their voices heard in the industry, and we think that showcasing their work on the Xbox 360 will give our artists unprecedented exposure," said Terence Gray, founder of NYTVF. "The Xbox LIVE Originals contest acknowledges that new technologies are enabling artists to tell their stories in innovative ways, and Xbox LIVE Marketplace, one of the top digital distributors of online entertainment content, is a great place to showcase the talent that takes part in the NYTVF. The NYTVF is proud to join with Xbox 360 on its groundbreaking initiative to create and provide original programming."

To participate in the Xbox LIVE Originals contest, entrants must produce and submit a short comedy pilot running between five and 15 minutes long. Submissions will be accepted from April 16 through June 29, 2007, from contestants in any of the 25 countries currently supporting Xbox LIVE. A group of selected finalists will be shown on Xbox LIVE Marketplace's video-on-demand service in July, and a winner will be announced at the end of the month. The creators of the winning pilot will receive a budget of $100,000 and an opportunity to produce six additional episodes of the comedy series for Xbox LIVE, and the first episode will premiere at an exclusive event at the 2007 NYTVF in September. Official rules to the Xbox LIVE Originals contest are available at http://www.newyorktelevisionfestival.com/2007_contests_xbox.htm

About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.

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chuckjenkins

this looks awesome. can't wait to see what wins. 100k is pretty serious.

April 18 2007 at 5:55 PM Report abuse rate up rate down Reply

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