Lost Experience clue in recent episode

An element from ABC's alternate reality game The Lost Experience turned up in last week's episode "D.O.C." While the game officially ended in 2006, fans have continued to look for clues within the actual show. Their efforts were rewarded last Wednesday during one of Sun's flashback scenes. When Sun visited her father in his office, a logo for Paik Heavy Industries was visible.

Paik Heavy Industries was mentioned in several Lost Experience clues, but was not directly linked to Sun's father at the time. Now it's clear that the company, which has connections to the Hanso Foundation and the Widmore Corporation, is owned by Mr. Paik. The game's central character, Rachel Blake, discovered that Paik Heavy Industries built a ship for the Hanso Foundation. The Helgus Antonius is a medical/container ship that has numerous quarantine wards.

So far it seems like these connections are merely intended as fun Easter eggs for fans who took part in the interactive game. However, it's possible that more of these clues will be integrated into the show's plot. How much Lost Experience content should the writers connect to actual Lost episodes? Will these clues make a difference to viewers who did not participate in the game?