A new study shows that 45% of European broadband customers use their high speed internet connections to watch television programs.

The BBC is taking advantage of this customer demand, forging ahead with plans to offer every program aired by the British network online with a new iPlayer service. At the same time, Internet TV platform Joost is moving closer to an official launch.

The survey of 2500 broadband customers was conducted by Motorola and shows that 35% of respondents want the ability to pause, rewind, or fast forward live television broadcasts.