Powered by i.TV
May 26, 2012

Things I Hate About TV: Network execs

by Bob Sassone, posted May 17th 2007 11:03AM
TV setOf course, I should say not all network execs because some of them, some place, somewhere, actually do love television and understand you have to give shows time to develop. This is for the other 93% of them.

The network upfronts this week are showing that network executives are the ultimate politicians, tossing around both praise and excuses and bullshit like they were running for Congress. Sure, the networks want to make money, and "spin" is a part of any business. But take a look at some of the comments we've heard this week:

Kelly Kahl, chief scheduling executive at CBS, speaking about the cancellation of Jericho:

"I know we had loyal viewers...but the show sort of lost its engine and wasn't performing."

So you're not only admitting you had loyal viewers (who, if I was a network exec, would take over fly-by-night or temporary viewers), but you blame the cancellation on the show losing its engine and not performing in the ratings? Gee, do you think that maybe, just maybe, the big hiatus you took earlier this year could have had anything to do with it?

ABC's Steve McPherson, on the Grey's Anatomy spinoff Private Practice:

"We're not doing an imitation of 'Grey's'...'Grey's' is a show about these young interns thrown into this world... this is about people who know each other really well and adult relationships...and what happens when life hasn't turned out the way you'd like it to."

Um...yeah. I'm sure that the fact that Grey's is a hit show, and you could play off its name and pedigree had nothing to do with it. Sometimes the network execs sound like the producers and writers who pitch their shows to them, only they're trying to convince us that, "yeah, it's gonna be good!"

Here's Kevin Reilly, NBC's President of Entertainment, on Studio 60:

"It just felt like the show had run its course."

Really? How did it "run its course" when you kept it on in a bad time slot? Or how about when you took it off the air to put on a show that did even worse in the ratings? Did you ever think of moving it? In any other business, if you were to spend a gazillion dollars on a product and then do nothing to secure it and help it along, it would be seen as bad business practice. But I guess this is television, and the rules are different.

Here's Reilly again, on moving Friday Night Lights to Friday nights at 10pm:

"I must have had a billion people ask me why it isn't on Fridays...the mystery is over."

Yeah, and a new one begins. This is a show about community and family and football, right? So why put it on Friday nights at 10, which is probably the only time slot worse than Saturday nights? It's as if NBC said, "OK, it's not getting great ratings, but we're going to stick by it. Sort of." I've always wondered why NBC doesn't just dump Sunday's Football Night In America and put Friday Night Lights in there instead. Sure, it's up against 60 Minutes, but Sunday night has a built in audience for football, and there's a game on right after. And with dad, mom, and the kids all home on Sunday nights, I think they'd find an audience.

Another quote from Reilly:

"I take comfort in quality, not quanity."

[Paragraph would go here if I wasn't laughing so hard.]

Add a Comment

*0 / 3000 Character Maximum

23 Comments

Filter by:
Kay

I'm a little surprised that nobody has mentioned the real reasons these shows are cancelled and renewed -- television is a business. It's about economics, ad revenue, and cost of the show. It's not about a network president or a programming exec championing their favorite show, or paying attention to a small but hardy band of loyal followers. They "love" a show until it no longer makes them money. They WILL stick with a critically-acclaimed show if it isn't expensive and they're getting ad revenue somewhere else. But if your most favorite show in all the land is cancelled, that means the network -- A BUSINESS -- is losing money on it. Why does NOBODY understand this???

May 19 2007 at 12:39 PM Report abuse rate up rate down Reply
segsig

James, you delusional freak. FNL didn't do better in the Monday timeslot than Studio 60, or it would have been given more than one chance. It for the season did worse than Studio 60 as did 30 Rock, as did 124 other TV shows. Yes, according to Mediaweek it was a top 30% show. Something NBC doesn't have many of at this time.

What About Brian didn't beat Studio 60 either.
Studio 60 was only given a chance in one time slot - a move before the season - delusional.

More numbers for you. Top ten Itunes download for each episode. 2nd most dvr'd show of the season.
The problem with these extra few million viewers are they're not making the Nothing But Crap network $$.

When GE's lightbulb starts working they'll realize they need to dump the network.

May 19 2007 at 12:39 AM Report abuse rate up rate down Reply
GhaleonQ

At least you didn't enter the realm of animation production. Now, there's a travesty.

May 18 2007 at 4:17 AM Report abuse rate up rate down Reply
Tim

Wow, Bob. Dead on.

I'm still trying to understand why new shows are put on "hiatus" - especially new shows that are still trying to find an audience. It only serves to murder what little audience (and word of mouth) that they have started to garner.

James, you have serious issues. Studio 60 was a very good show with a lot of promise. Perhaps it wouldn't have lost quality if the writers weren't always writing with the fear that the show was going to end at any minute (due to the lack of support).

If given the chance to grow, I have no doubt it would have found a greater audience.

And perhaps it wasn't condescending. It certainly said a lot of things that need to be said to the people of our country, and if you feel talked down to because of that, perhaps that is just because you are an idiot.

May 17 2007 at 6:58 PM Report abuse rate up rate down Reply
Base

Chris Rock put it best in regards to why and how TV executives do their job:

"They operate in the same vein as cops do. Cops LOVE crime...without it their job is pointless. Execs love to f**k with quality, otherwise their lives are pointless."

(paraphrasing the above from The Comedy Awards special on HBO)

May 17 2007 at 3:33 PM Report abuse rate up rate down Reply
James

Ryan,
You are right. I knew, yet I blew it.
Kids, let this be a lesson to you, never write in anger.
You make too many grammatical errors (which causes public embarrassment).

Anna,
Great point about the as-yet-unaired episodes of Studio 60. I forgot about that.
As for the comment about my earlier post being obnoxious, your right. I was just expressing my anger at Bob's continued attempts to tell us about the 'unfair' treatment Studio 60 received. I felt Bob's rantings were obnoxious as well.
I watched all the Studio 60 shows NBC aired in the hopes that it would improve; it didn't (including the later ones you said got better).
I loved Sports Night and West Wing. I felt they were both consistently creative -- from the start to when Sorkin left. Sorkin just couldn't figure out Studio 60's voice. I still feel that Studio 60 would have worked better as a movie, not an hour-long TV drama.

May 17 2007 at 3:09 PM Report abuse rate up rate down Reply
James

Ryan,
Thank you for pointing that out to me. I knew it, yet I blew it.
Kids, let this be a lesson to you, never write in anger. You're more likely to commit grammatical errors (which causes public embarrasment).

Anna,
Great point about the as-yet-unaired episodes being filmed. I forgot about that.
You're right about my earlier post being obnoxious, yet I felt that Bob's continued lamenting and gnashing of teeth over Studio 60 (a show in which I watched all 15 aired episodes) was obnoxious as well.

May 17 2007 at 2:52 PM Report abuse rate up rate down Reply
Rex from Ars

"I've always wondered why NBC doesn't just dump Sunday's Football Night In America and put Friday Night Lights in there instead."

Put down the chardonnay, Bob. And just admit it: Studio 60 sucked.

May 17 2007 at 2:48 PM Report abuse rate up rate down Reply
Borat

Let's just be glad that NBC decided to give The Office and 30 Rock a chance.

May 17 2007 at 2:07 PM Report abuse rate up rate down Reply
David

Game shows are good! What networks call game shows today are not. Bring back Press Your Luck!

May 17 2007 at 1:33 PM Report abuse rate up rate down Reply

Follow Us

From Our Partners