What Reilly's departure says about NBC's fall schedule
So, NBC's fall schedule sucks. At least, that's the message I'm getting today with the news that president of NBC entertainment, Kevin Reilly, has lost his job.I'm trying to understand why NBC Universal president Jeff Zucker would hold on to Reilly for the crucial planning of the fall schedule after his lackluster performance with last fall's expensive-but-low-rated Studio 60 on the Sunset Strip, Kidnapped, etc. And this spring, NBC once again came in last in the ratings among the big four networks (NBC, ABC, CBS, FOX).
After NBC's upfronts presentation earlier this month, advertisers didn't really leap at any of the offerings on the new fall lineup (because they're boring). That's an obvious reason to get rid of Reilly, but it also doesn't put a lot of confidence in the fall schedule.

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