Pee Wee says: don't smoke crack - VIDEO
Okay, just for a moment let's set aside the fact that Pee Wee Herman doing a serious commercial about using crack is really, really (unintentionally) funny, and focus on just how logical it was to use that character in the first place.
One assumes this commercial was made when Pee Wee's Playhouse was on the air, which means his main audience was grade school children and not so much the older hipsters who knew the more "adult" Pee Wee character Paul Reubens created while with the Groundlings.
So, were there a lot of second graders doing crack back then? Was I the only kid in elementary school who stuck strictly to inhaling gasoline fumes and drinking Pabst Blue Ribbon? Seriously, people.
Also, I think the PSA would have been much more effective if "crack" was the secret word of the day and the ad ended with Pee Wee and all his puppet pals screaming and jumping up and down. You got to know how to reach kids, that's all I'm saying.
[via The Coming]