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September 4, 2015

Hearst-Argyle and YouTube sign deal

by Adam Finley, posted Jun 4th 2007 3:22PM

youtubeHearst-Argyle, which owns 29 local news stations in the United States, has signed a licensing deal with YouTube that will allow its stations to share in the ad revenue. Hearst-Argyle's stations are affiliated with all the major networks and reach about eighteen percent of the households in the United States.

YouTube will actually pay a licensing fee for news, weather and entertainment from these stations. This is the first time YouTube has struck such a deal.

In addition to local news, amateur content and local high school football and basketball content will also be posted to YouTube through this new deal.

This doesn't seem like a bad idea in theory, I just wonder how many of the folks who live within the coverage area of these stations will feel compelled to seek out this content.

[via Digg]

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