Nielsen isn't the only company releasing findings on PVR users' ad-viewing habits. NBC has examined Nielsen's data and determined that customers who viewed "triangulated" ads were 20 percent more likely to buy the products advertised.

Triangulation basically means that NBC runs a commercial campaign on television and on its website. The two campaigns are meant to reinforce one another.

And while the Nielsen data showed that PVR owners were less likely to watch commercials, NBC says ads are actually more effective in households with personal video recorders. The NBC study suggests that viewers are more likely to tune out commercials by hitting mute or flipping channels, and that new technology should just be an excuse to create more compelling content.

Of course, this is also an internal study designed by a company that has a vested interest in showing that viewers are not skipping past the commercials in droves, so the findings are hardly surprising.

[via lost remote]