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July 23, 2014

Mars Bars and marshmallows for Veronica Mars

by Keith McDuffee, posted Jun 10th 2007 10:54AM
veronica marsBy now I'm sure you've heard of how the amazingly successful "Nuts for Jericho" campaign went over the past few weeks. I could practically hear television network execs country-wide brace themselves for truckloads of other odd foods and trinkets from die-hard fans of shows they'd taken a hatchet to in the past year. First up: Dawn Ostroff of The CW for putting Veronica Mars on the chopping block. I sure hope for her sake that she has a sweet tooth.

A rather large band of Veronica Mars fans, who won't take the news of the show's death lying down, have started a campaign to ship as many Mars Bars to the person in charge of CW programming, Dawn Ostroff, in hopes that the gesture will force her hand not to sign the final cancellation papers for the show. How many have they sent so far? Put it this way: they've located every last remaining Mars Bar in the country and have moved onto whatever the heck left they can find that's even remotely related to the show.

In case you didn't know, the drop-dead date for any show cancellation decisions at The CW is June 15th, just five days away. Read the organizing party's website for more info on how to help.

[Thanks to the multitude of people who sent in this tip!]

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Mel

"I'm not sure why everyone has been acting as if Jericho's nut campaign is the first time a television show was renewed after an onslaught of fans sent things into the network. I think something similiar happened with "Roswell" and hot sauce years ago. The WB cancelled the series, but it was picked up by UPN for another season after the hot sauce campaign."

The Jericho campaign was one of the largest, most organized, professional and persistant of all TV campaigns ever. That's why it was so effective and Jericho came back after only 3 weeks of non-stop campaigning.

June 18 2007 at 2:57 AM Report abuse rate up rate down Reply
Jessica

I'm not sure why everyone has been acting as if Jericho's nut campaign is the first time a television show was renewed after an onslaught of fans sent things into the network. I think something similiar happened with "Roswell" and hot sauce years ago. The WB cancelled the series, but it was picked up by UPN for another season after the hot sauce campaign.

VM fans also have been campaigning for the show since it's first season what with the Cloud Watchers flying a plane over the CW HQ and hiring professional street teams to flood Nielsen ratings markets with flyers advertising it's return this May. In fact, the Mars Bars were mentioned by MANY fans right after the Upfronts were announced, but didn't come to fruition until after the success of Jericho. So I wouldn't be so quick to label the VM fans as pathetic or unoriginal. Various people involved with the show and network gave the fans false hope that it could get picked up as a midseason replacement and I don't fault them for trying their hardest to attain that. Now that we know it's dead...I just feel sad.

June 13 2007 at 12:43 PM Report abuse rate up rate down Reply
AT

A Toronto Star columnist spoke to Rob Thomas about this campaign:
http://www.thestar.com/article/224125

"I just heard about the Mars Bar campaign," says Thomas when we met yesterday at the Banff World Television Festival.

"This is a tough thing for me to say because I love those people and they have been so good to me, but it's not going to happen."

June 12 2007 at 11:22 AM Report abuse rate up rate down Reply
Gry

Many tv viewers are cynical about Nielson ratings being the deciding factor. It's all a huge, vague estimate. If you don't have a Nielson box, you're effectively a phantom viewer. Networks are using a miniscule known sampling to represent an unknown wild card majority. As if often the case with most cancellations, more people are actually tuning in than is reported.

At least something like the Mars Bars Campaign gives audiences a chance to feel like they're doing something active to let their viewing habits be known. Networks banish original or noteworthy programming while tired, lame, knocked-off, or lowest common denominator junk just goes on and on. Their viewership is shrinking because alienated viewers are turning to cable and DVD. If the public is rebelling against the blandness of netowork TV, it's well-deserved. I'd rather put my money into supporting "Veronica Mars" than having the newest "It's cheap, so who cares?!" reality show take her place.

June 11 2007 at 3:56 PM Report abuse rate up rate down Reply
Justin,,,

"For all the nay sayers, if you don't like the show, why waste your time posting about it?"

Agreed. Seriously, what's wrong with you people? What happened in your life that you need to tear hope out of people's hearts? If it's a waste of time well it's OUR time to waste. Anyway speaking of wasting time - why are you posting telling people to 'give up hope'?


As for this, "all the bit-hing on message boards, the negative comments on episodes (or those not like last season) can hurt." Well not if it's constructive criticism. Besides with Heroes and Lost are totally different stories as they had a much larger audience (therefore it consisted of many people who don't comment on the web). With Veronica, you could have a point, but I would hope that all the negativity made them realize their dumb Executive-lead decisions to make it more 'marketable' removed what made the show so great in the first place.

The FBI idea sounds good and with Kristen Bell set to star in a big film about fanboys and geeks - her star is about to go up a few pegs and the CW would be foolish to get rid of her tv show from its network.

June 10 2007 at 8:55 PM Report abuse rate up rate down Reply
D Colin

sorry I meant to say


But can you honestly say that fans of VM, Lost and Heroes can't do harm to the show they love


all the bit-hing on message boards, the negative comments on episodes (or those not like last season) can hurt. If the show doesn't have the ratings and the message boards are full of i didn't like this or that it's gotta hurt the chances of shows surviving.

June 10 2007 at 6:48 PM Report abuse rate up rate down Reply
D Colin

to S

I'm not trying to belittle fans-- I am a fan. I love the show! But can you honestly say that fans of VM, Lost and Heroes can do harm to the show they love. I'm sorry, but I read these comments on TVsquad or other message boards and so much of the comments are I didn't like this or that from the episode/season. You have to see that it happens. I see it all the time with VM. People bit-hed about the Dean's murder, the rapes. I liked those arcs, but comments on the boards were ruthless at times.
All I want to point out is just relax and sit back and enjoy the shows you love.

June 10 2007 at 6:38 PM Report abuse rate up rate down Reply
Ashley Boyd

"Do you think TV shows are made for free? They cost money, VM most likely cost a lot more than their other shity shows do. More cost, same or lower ratings get's VM canceled."

The show's creator has said, and unless The CW give us their books its the best we can go on, he makes sure he sticks by the continuing lower budget. Hence why the regulars aren't on much and stuff. He claims he did it to increase marketability. Seems it didn't work.

June 10 2007 at 6:30 PM Report abuse rate up rate down Reply
wakey

All this talk of 'poor' ratings is imho a little unfair.

Firstly there wasnt a returning scripted show that did better on the CW than it did on either EXCEPT Veronica Mars. As a network the CW which was in more homes than either theWB or UPN was simply failed to grab the audiences imagination so building on the Average Viewers from last year was an acheivement for VM.

And then you have the night it aired. VM isnt a new show so even with the changes getting new viewers was always going to be tough and the GG lead in isnt as strong as the Americas Next Top Model it had on UPN. DESPITE this, and the fact that it had House, The Unit and part of Dancing With the Stars airing against it the ratings from Oct to Jan were really pretty good (3.02mill average).

Then the ratings killer we know as American Idol started, sometime running directly against VM, sometimes just bumping House to record figures and that killed ratings. Dancing with the stars result show didnt help either. It does not take a genius to know that if you schedual a show in a slot where AI airs at the start of the night, often spilling into the shows timeslot that ratings will dip.

Were ratings anything to write home about? no they werent but they were also not as bad when you look at the bigger picture as people make them out to be

June 10 2007 at 6:26 PM Report abuse rate up rate down Reply
S

To all the nay-sayers, what is your purpose in this thread? To be negative and belittling to a show & its fanbase? By your comments, you are obviously not fans, so why kick actual fans when they are working so hard to save something they care about? If it were "your" show, I'm sure you would be equally concerned. And to those who are claiming Mars fans are "copying" Jericho - Grow up. Veronica Mars fans are famous for extravagant gestures of fan loyalty. Jericho was not the first & network "bombardment" has been done forever. If you're intelligent in any sense, you would be applauding fans of Veronica Mars and Jericho for fighting for quality television.

By all means, express your opinions, but show some respect in the face of such an ambitious campaign.

June 10 2007 at 5:51 PM Report abuse rate up rate down Reply

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