Days of Our Lives now on iTunes
Starting today, the long-running soap opera Days of Our Lives will be available on iTunes for the usual $1.99 per episode. Fans can also get episodes a bit cheaper by purchasing twenty episodes for $9.99.
According to Variety, placing Days on iTunes is most likely a move to get more people to watch the series, which has lost some viewers over the last year or so. Frankly, I don't see why more soap operas aren't made available this way, or, even better, made available for free online. Soaps more or less require a person to be tuned in day in and day out, and fans, one assumes, would love to be able to go back and catch up on whatever they might have missed.
This, however, leads to another question, which is "how old are the people watching Days, and how many of those people are going to use iTunes for anything?" Something tells me an iTunes promotional push isn't going to be much help.