HBO channels to go all Hi-Def by 2008
Is a series-ending black-out even more vibrantly black in high-definition? Well, subscribers of HBO and Cinemax will find out next year when the entire multiplex of pay-cable channels goes hi-def.
According to Bill Nelson, chairman and CEO of the networks, the conversion to HD for all 26 HBO and Cinemax channels will begin later this year and be completed by the 2nd quarter of 2008.
According to Nelson the move "further solidifies HBO's leadership in the premium category." Actually, Home Box Office was the first national network to offer HD feeds, with HBO HDTV launching in 1999 and Cinemax HDTV in 2003. Of course, no one could afford HDTVs at that time, so that fact has probably been forgotten.
Hey, standard cable channels, are you listening? Better get your butts in gear and make your channels high-def for the ever-increasing population of HDTV owners. Whether you like or not the future is coming fast.