Endemol and BET teaming up for live trivia show

Endemol USA, the production company behind such shows as Big Brother, Deal or No Deal and 1 Vs. 100, is developing its first project for BET.

Take the Cake will premiere July 9 at 11:00 p.m. The new series not only allows contestants to answer pop culture questions, but also allows folks at home the chance to call in and answer questions (or text their answers) and win a cash prize. The series, hosted by Tocarra and Joe Clair, will also feature guest stars, comedy bits and performances.

Endemol has has success in the past, and it's nice to see the company joining forces with BET. Still, a similar idea, Midnight Money Madness, wasn't quite strong enough to warrant a second season on TBS, so it will be interesting to see how this one fares.