7-Elevens converted to Kwik-E-Marts to promote The Simpsons Movie
AdAge.com details what's been changed in the promotion, which runs until the end of the month. The signs out front will be different, of course, but a series of Simpsons-branded products will be sold in the store, including Buzz Cola and Krusty-Os cereal. Even the Slurpees will be called Squishees.
It's a fairly extensive effort, and despite how much the Kwik-E-Mart is made fun of on the show -- it's expensive, it always gets robbed, the hot dogs are from the Carter administration -- 7-Eleven thinks the fact that they're in on the joke will endear themselves to customers. Too bad they refused to display the old hot dogs, though; those would have been cool to look at.[via Mediabistro]