Deal or No Deal is moving to Friday night at 8, providing a nice lead in for critically acclaimed Friday Night Lights and Las Vegas, which has Tom Selleck joining its cast.

Isaiah Washington is going to join The Bionic Woman. He'll be in five of the first eight shows.

Jerry Seinfeld will appear in a role on 30 Rock in the show's season premiere.

Silverman says his pursing of TV legend Norman Lear has paid off. He'll be returning to television and overseeing the work of a new writer.

On the reality front, NBC's going to be searching for next great mentalist with the help of famed mentalist Yuri Geller.

NBC's inked a development deal with Charlie Corwin -- best known for putting together the films Squid and the Whale and Half Nelson.

The Apprentice is coming back -- this time with celebrities and the money will go to charity. "We believe in The Apprentice," says Silverman.

Asked about Kevin Reilly, Silverman's successor, being booted after being renewed earlier this year for millions of dollars, Graboff maintains Reilly wasn't fired. "Kevin realized there was no role at the company and decided to move on."

This spin results in laughter from members of the press. "Thanks for that clarification." (I can just picture Saturday Night Live's Amy Poehler's Aunt Linda would really roll her eyes at this one.)

Silverman's asked about tweaking the fall schedule set up by Reilly. "I was a fresh pair of eyes on the schedule," says Silverman.

Ben's asked why he's taken the job and how much power he has? "I have immense power," he quips, making his first official joke as NBC's top guy.

"I love the opportunity of not only co-managing the network with Marc...it's something I've wanted to do since I was a young person."

Why go with the controversial Uri Geller? "We had goosebumps watching [the Israel version]," says Silverman.

Can you talk about hiring Isaiah? "He's a wonderful actor and performer and he became available," Silverman shares. Realizing his comment has elicited some laughter, Silverman clarifies, "I started talking to him before he was available -- I didn't understand what had gone on there [at Grey's]...."

I can hear Aunt Linda now: "Oh, puh-leeze!"

More to come....