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October 24, 2014

Could VOD kill the PVR?

by Brad Linder, posted Jul 26th 2007 11:00AM
Time Warner Video On DemandTime Warner president Jeff Bewkes says cable providers should be working toward providing on-demand versions of every television program from every television network.

If consumers can watch any show they want any time they want, he argues, cable providers can save the time and money it takes to install personal video recorders in their houses. Of course, by eliminating the need for PVRs, cable companies could also be removing the consumer's ability to skip advertisements. "Free" video-on-demand would have to be advertising supported, and that means cable providers would disable the fast-forward function.

And that's why I don't really see Bewkes' plan working. Certainly one of the most appealing aspects of a PVR is that you can watch shows whenever you feel like it. But being able to pause, rewind, fast-forward, and yes, skip commercials is another part of it. Would you be willing to pay as much for DVD purchases and rentals if there were ads that you couldn't skip?

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