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October 7, 2015

Comic-Con: Reflecting on the Con

by Julia Ward, posted Jul 29th 2007 10:34PM
Iron Man

It's easy to be cynical about Comic-Con. On the one hand, it's essentially 125,000 people begging for the privilege of being advertised to for hours at a time. Early information about film and television projects is treated like a state secret despite the fact that the admission of those secrets has been carefully orchestrated to increase their value and transform them into the stuff of viral marketing dreams.

Everyone is complicit in their roles. The studios. The fans. The talent. The press. Even the organizers babble their stern warnings before each event. "Hollywood won't come here anymore if this ends up on YouTube. No taping. No photographs. Etc." It's the most blatant form of reverse psychology ever. Leaking the information all over the internet is exactly what the studios want. It creates buzz, makes the product more valuable, etc. They'll be putting the same trailers online soon enough anyway.

The way this works is apparent enough. Everyone in this postmodern world is savvy enough to know exactly what the non-comics part of Comic-Con is - a marketer's wet dream. So, why does it work like a charm? Comic-Con is exciting, and it is fun. But, why do we queue up for literally hours at a time to play captive audience to a two hour commercial by a studio that only sees us in terms of our demographic group and purchasing power? I think the answer to this question is actually the reason not to be cynical about Comic-Con. It's because Comic-Con is, in the end, about fans and creators connecting and the power of stories and the fact that blogs and two guys podcasting out of their dorm room are more important than the traditional media here.

There's something either very complicated or very simple to be said about nerdiness and geeks and what stories mean to us - not in the context of marketers and Hollywood with a capital "H," but alone in our rooms or with friends or in our formative years when we identify so strongly with the pop culture products we call our own. I know my life would be much bleaker without a Buffy in it, and Comic-Con is a celebration of our connection to creativity. Wow, that sounded cheesy, but you get what I'm saying, right? That in the midst of the calculated studio presentations and the TV show spoilers turned instantaneous online collateral, some kid is buying a comic for the first time, and it's going to change her life.

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"...it's going to change her life."


July 30 2007 at 12:04 PM Report abuse rate up rate down Reply

Too bad, they couldn't display moder version of iron man suit.

July 30 2007 at 9:46 AM Report abuse rate up rate down Reply

Maybe they oughta put Comic-Con in charge of Los Alamos ... then people won't walk out with top secret laptops. I've read some interesting articles on CC vs the TCA press tour and who should get what. I expect the controversy to heat up next year.

July 30 2007 at 9:00 AM Report abuse rate up rate down Reply

This reminds me of "Entourage" and how that blogger got the porn-actresses sent to his room to reverse his review of Aquaman.

In essence this post is about how Bloggers are now more important than the regular media... wow, neat :-)

How many Chippendales did you get sent to your room Julia ;-)

July 30 2007 at 7:31 AM Report abuse rate up rate down Reply
Dan Barrett


Yeah, I said it.

July 30 2007 at 3:51 AM Report abuse rate up rate down Reply

...er...sister. Sorry.

July 30 2007 at 1:27 AM Report abuse rate up rate down Reply

Amen, brother.

July 30 2007 at 1:26 AM Report abuse rate up rate down Reply

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