Dexter promo to die for
The Icetruck site is actually a webvertisment for Showtime's Dexter, about a serial killer who works as a forensic analyst to help catch murderers. If that doesn't sound cool enough, it stars Michael C. Hall from Six Feet Under. What more do you need?
The website features a customizable video that you can send to your friends. As unknowing victims watch the faux news report, things turn from creepy to dreadful when they see their name splattered in blood against a wall with the message "You are next," followed by a shot of a handwritten note that features information too personal to be coincidental. Eventually, they'll realize its a marketing campaign for Dexter -- to promote the UK premier -- but the few moments of terror before the realization are priceless if not at least slightly comical.
So go to the website and send it to as many friends as possible. See if any of them believe that their life is in danger. Hey, all is fair in the world of premium television promos.
[via Pop Candy]