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December 18, 2014

Study: 1 in 5 US households has a PVR

by Brad Linder, posted Aug 21st 2007 11:59AM
The LRGLeichtman Research Group reports that about 20% of US households have a personal video recorder. That's up from 12% according to a study released by the same firm last year, and up from about 7% two years ago.

The study also finds that:
  • More than half (53%) of PVR owners say they have an HDTV set (although it's not clear from the press release if they have a HD PVR)
  • 45% of respondents say they record five or fewer programs per week
  • The mean household income of PVR owners is 33% above average
  • While most PVR owners say the ability to skip commercials is very important, only 8% say it's the main benefit of owning a PVR.
In other words, this is the latest in a long line of studies aimed at television execs looking for evidence that PVrs are not killing the industry. If PVR owners have money to spend, and don't think commercial skipping is the single most important thing their little box does, then there's hope, right?

But that's what happens when you ask loaded question. Just because users say that commercial skipping isn't the most important feature (I'm willing to bet it's the ability to watch TV on one's own schedule), doesn't mean they'll be happy if you take it away.

[via TV Predictions]

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Krzysztofa

hi my name is Krzysia im 22yrs,iI from Poland but i living in London.I single mother of 3yrs old son Saimon.I wannt to by a Next Top Models ,this is my dream

August 23 2007 at 6:59 AM Report abuse rate up rate down Reply

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