Who needs iTunes? NBC will sell shows on Amazon Unbox
The base price of a television episode will be $1.99, the same price that Apple was charging before its little fight with NBC the other day.
But while Apple had insisted on pricing episodes consistently with other content offered via iTunes, Amazon has agreed to offer several different pricing levels. For example, customers can save up to 30% if they buy a whole season's worth of episodes at a time.
NBC Universal content had accounted for more than a third of iTunes video sales. There's still time for NBC and Apple to work out a deal. Their current contract doesn't expire until December, but Apple has already said that it will not offer any of NBC's new shows on iTunes because it doesn't want to provide customers with half a season's worth of episodes.