The current pricing is fine by me for purchasing TV shows.

Of course, I'm in Australia so I can't buy any TV from online stores. At least BitTorrent doesn't care where I live.

I'd buy if I could. I can't. Maybe there's a lesson in there somewhere for the labels/networks/stores.

Any price is really too high for me to buy from iTunes on a regular basis. If I like the show enough to buy a whole season, I will probably wait to buy the DVD (and get all the extras). I also use a DVR from my cable company, so I rarely miss shows. If I did need to catch up on just one missed show, I would probably buy it at iTunes in the $1-$2 range, but not at $5.

The only time I buy multiple shows of a series is when I fear the show is in danger of being canceled. I know my DVR watching habits don't boost ratings, but I believe that iTunes purchases do. Of course, this iTunes buying scheme didn't save "Studio 60" last year, but I'm hoping that it will help get me a 5th season of Stargate Atlantis.

i always buy psych for $2 because i have no other chance to see it(i do not have tivo). otherwise i watch shows on on demand because they are free. Occasionally i will buy a show because i am going on a trip and want to watch it. also, i enjoy buying shows from iTunes because i can watch them over and over again. i think i have watched every episode that i have bought at least 3 times. Also, i do not mind the quality drop from watching it on my ipod, although i do wish we could have the extras.

I just don't agree with Apple's one price fits all schema. I want an open system that allows producers to set their own price to apple/etc. then apple decides what there margin is and sets a consumer price.

If NBC wants to price at 4.99 the first week, 2.49 the second week, and .99 thereafter- more power to them.

or if HBO wants alacarte episodes only be available if you subscribe to a HBO-Itunes-onDemand service for 24.99 a month, then thats fine to.

Let the producer decide the price
let the consumer decide if they want to buy it

The new iPods will output 480P to a TV, so you're not stuck watching a small screen.

Do the math: 12 TV show seasons * $22 = $264 per year.
12 months of cable or satellite @ $50/month = $600, and that's on the low end.

I only watch one or two shows in a given television season. Because of this, I don't have cable anymore ... it wouldn't be cheaper in my case to have a DVR, since the cable bill every month would be way higher than what I pay on iTunes for just those two shows. This is why I am so sad that NBC is leaving iTunes ... how will I watch BSG now?

and, of course, it would have to be available in canada before i could spend any money on it.

i would pay 1.99 for dvd-quality, drm free downloads that were made available immediately after the show aired. i will never pay any money for a product that is not as good as what i can get on the torrents

I like to have a couple favorite eps of favorite shows with me on my iPod when I travel on a plane. It's good comfort! But that's about the extent of my purchasing.

As others have said, I think the $1.99 is a tad high only because the price equals physical DVD copies which (a) contain extras and (b) are available at a much higher resolution. I’d think somewhere in the $1.25 to $1.50 range would be best.

The reality is, digital downloads are more of a marketing tool than they are an alternative form of distribution. I wouldn’t regularly watch a show on iTunes but it has gotten me hooked on shows that I now watch. I can honestly say that I wouldn’t watch the Closer if I hadn’t found it on iTunes and decided to give it a try.

That is the beauty of iTunes. It allows me to pick an episode up on my schedule and watch it right away which is something I wouldn’t do if I had to wait until the next time it was on or pick up a whole DVD set. Given that fact, I think a lower price actually benefits the networks in that it makes a person more likely to make the leap and try out new shows.

Plus, it should be said that a person who tries a show out, likes it, and then goes out and buys the DVD set is actually giving the studios extra money. It isn’t as if people get discounts on DVD sets for the digital copies they own so any money spent on those copies is pure gravy to the studios.