Apple's gonna make me buy that damned Feist song
Case in point: The current ad for the new iPod Nano plays the song "1234" by Feist. I guess they used the song so Apple could show the different colors of Nano while Ms. Feist counts off in a sing-songy fashion. Also I think they want to show how great a video with a large number of people in it (she uses a large backing chorus on the song) looks on the Nano's itty-bitty screen (though I can barely see it on the ad, but whatever).
It's not a bad song. But because Apple has bought so much commercial time since the new Nano's introduction -- and hasn't produced any other ads -- this Feist ad plays over and over ad nauseum. I saw the ad at least four times during last night's Yankees-Red Sox game alone, and, even though Jay didn't mention it during his live blog, I checked with him via IM and he confirmed that they played the ad so many times during the Emmys that it was about to make him go on a nine-state killing spree.
(Well, not really. But they played it a lot. And Jay was pretty on-edge anyway, having to skip all the fun sports that were on just to live blog the Emmys for us. Three hours of Seacrest would make anyone a bit squirrely. But that's another story...)
But Apple has really done its job. I thought it was a cute but harmless song (I first heard the song when she performed it on Letterman this past summer, and thought the chorus part was fun. That was about it). But now? I'm at the point where I'm thinking, "the next time I'm on iTunes I should download that song." And there's a reason for that. If I don't hear the entire song, the thirty-second snippet Apple gave us in the ad will rattle around in my cranium for months. So it's either download the song or go out and yell at the college kid who's going to serve me my latte tomorrow morning. You can see that I have no choice.
This isn't the first time Apple has made me so batty with one of their ads I had to download a song just to keep me sane. I downloaded "Jerk It Out" from the Ceasars for the same reason, and I heard U2's "Vertigo" so many times that I almost downloaded the song and bought the album; luckily, common sense prevailed there and I waited.
Here's a list of songs that have been in iPod ads. I'm sure at least a few of them are on your own iPods, just because the ads drove you to download those songs just through sheer repetition (would anyone have bought "Cubicle" from Rinocerose if not for those ads? Didn't think so). Which of these songs drove you so nuts that you just had to download them? Let me know in the comments.
|What iPod ad? I own a TiVo.||40 (12.1%)|