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CW's Reaper targets the hipster bar crowd

by Kevin Kelly, posted Sep 18th 2007 4:41PM

Reaper Coaster
I stopped by my local alehouse with some friends the other night, to hoist a few and talk about the upcoming Fall TV season. Imagine my amazement when, lo and behold, what should appear on the bar in front of me? Coasters for the CW's upcoming comedy / sci-fi show, Reaper.

This is probably the first time I've seen any sort of a non-sports show advertised in a bar in a way that wasn't a poster. Sure, you'll see a lot of Monday Night Football cutouts featuring girls holding pitchers and a lot of "Are you ready for some FOOTBALL?" captions all over the place, but a show like this? It's a first in my book. However, it only makes sense if you also have a drink based on your show. You gotta have something to put it on.

Anyhow, the coasters had some decent artwork on them (billboards with the same images are all over Los Angeles), but the reverse side really caught my eye. It's a nametag that says "Hell, My Number Is." So, you can pass this down the bar to that cutie you've been eyeing, just to show him or her that you're concerned for their everlasting soul.

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mike rawls

Does anyone know the name of the artist or the name of that song that Sock was dancing to in the "Love, Bullets, and Blacktop" episode. Some of the lyrics were "Giddy Horsey, Crank hard

November 10 2007 at 8:31 AM Report abuse rate up rate down Reply
jri

Does anyone know the name of the songs/artists used in the pilot soundtrack?

jri

September 27 2007 at 8:30 AM Report abuse rate up rate down Reply
lab2king

http://www.broadcastingcable.com/article/CA6470039.html

Article on the Reaper drink.

P.S.: show looks pretty good from what I've seen. Looking forward to it next week.

September 19 2007 at 2:55 PM Report abuse rate up rate down Reply
Kevin Kelly

Oooh, nice eye Bash. I hadn't seen that. Updated the post with the info. Thanks for leaving the biting remark aside, or else I'd have to down a few Reapers to drown the pain.

September 18 2007 at 7:54 PM Report abuse rate up rate down Reply
Bash

Wow... amazing news. NOT.

http://www.tvsquad.com/2007/08/20/coming-to-a-bar-near-you-the-reaper-drink/

I omitted a biting remark.

September 18 2007 at 6:41 PM Report abuse rate up rate down Reply
Toby OB

Back in November of 2005, I was at a restaurant in Santa Monica with some friends and we had coasters touting 'Supernatural', so it's not a new idea. But the nametag gimmick on the other side is a nice touch.

September 18 2007 at 6:08 PM Report abuse rate up rate down Reply
Kassy

They also made a reaper drink for some of the bars. So you should have ordered that!

September 18 2007 at 5:29 PM Report abuse rate up rate down Reply

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