Nielsen announces big increase in number of Nielsen families
Nielsen Media is apparently looking to almost triple the number of homes over the next 4 years that report Nielsen ratings, according to an MSNBC article. Currently the company has 12,000 households with 35,000 people and it is looking to increase it to 37,000 homes with 100,000 people.Frankly, I think the entire ratings system should be overhauled. Since there are now so many different methods of watching a television show, from iTunes to DVRs to DVDs, it has become impossible to track exactly how many people and of what type are watching a show. From the article, it does sound like Nielsen is trying to move in this direction with more sophisticated tracking. The networks now even want Nielsen to break down the viewership by age, race and whether they understand Linux for more target marketing. Isn't that a form of discrimination?
One mention in the article I find puzzling is that Nielsen will now combine ratings for an entire week for one television episode. In other words, if a show is broadcast to 10 million people and is rebroadcast later in the week to 4 million, the ratings will be considered 14 million for that week. It sounds like a way of artificially inflating ad revenues to me.
If you're interested in joining the family of Nielsen and having your television viewing count, you can download an Adobe Acrobat document from their homepage for more information.