Nickelodeon wants you to go outside tomorrow
You know how a lot of kids will actually play with an empty box instead of the toy that came inside the box? I'm thinking something like that is going to happen tomorrow when Nickelodeon goes dark for three hours: a bunch of kids just staring at the black screen waiting for it to come back on, maybe hitting the top of their TVs, changing the batteries in the remote.
Starting at noon tomorrow, Nickelodeon will show nothing for three hours as part of a program to get kids to go outside and exercise.
Of course, I'm not sure why they don't make the whole day black to make their point, but I guess they'd miss the advertising money. But hey, I'm all for a balanced lifestyle (and I think TV can be a part of a balanced, healthy lifestyle). I wonder if it will be a black screen or a cartoon figure saying "Turn off your TV and go outside!"?
At 6pm, you can turn your TV back on and see what other kids during that day on the special Let's Just Play Go Healthy Challenge. I wonder how many kids/parents will just change the channel to The Cartoon Network or pop in a DVD?