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October 9, 2015

Nielsen to provide information to Google

by Brad Trechak, posted Oct 25th 2007 10:02AM
GoogleAccording to an article in Variety, Google is paying Nielsen for demographic data regarding certain TV shows. Google dominates the Internet ad market to the point where billions of small sites use Google ads and it looks like they're trying to break into the TV business.

It's a logical business move on Google's part if they want to expand their business into more mainstream media. There has been a slow merger of television and Internet entertainment over the years (the most recent example being the episode download sites of every major network) and Google knows this and probably wants a piece of the action.

Perhaps Google will even get its own television show in the future. The Google Channel. What sort of television shows would be on it? I bet it'll have fantastic commercials, targeted specifically to the individual viewer. Or maybe not.

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Personally, I think had the idea not been taken sooner, Google would have started a network similar to Current.

October 25 2007 at 10:12 AM Report abuse rate up rate down Reply

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