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Things I Hate About TV: Jerry Seinfeld...
... and that f'ing Bee Movie.Good heavens, I can't be the only one just absolutely fed up with seeing Jerry prostituting himself all over NBC for this damn movie. I don't know what's worse though, the fact that he agreed to do it, or that NBC went along with the plan. I know the ratings aren't what they once were, back in the days of the Friends/Seinfeld/ER juggernaut, but has the network really become this desperate?
Now, don't get me wrong, I loved Seinfeld. In fact, I count it as the best sitcom ever. You can have your Lucy, M*A*S*H, Cheers, Taxi, Arrested Development, whatever you think is the pinnacle of television comedy. I'll take Seinfeld over all of them. But that doesn't mean I'm loyal to the show to the point of insanity. This is a lesson that should have been learned with Bob Patterson, Watching Ellie, and The Michael Richards Show. Just slapping Jerry's name on it doesn't make me want to see it, and putting him in that ridiculous bee costume doesn't help either. These are the actions of celebrities that Seinfeld, the show, would have mocked.
The Bee Movie Juniors are bad enough. I almost feel a little bit insulted when the announcer comes on and tells me to stay tuned for another one, voice full of excitement. Why? It's akin to the announcer coming on before the commercial break and shouting, "Stay tuned for this exciting news about Viagra!" A commercial is a commercial is a commercial, no matter how you dress it up. Getting Rafael Palmeiro to endorse woody-pills doesn't make it a sporting event, and Jerry is in the same boat here.
What's even worse, though, is that they allowed this crap to infect 30 Rock. For a show that gets so much right, I can't believe they went along with it willingly. Not only did the whole mess seem out of place, it was a huge wasted opportunity. Getting Jerry to guest on the show could have made for a great episode. Instead, we got yet another damn Bee Movie commercial.
Of course, it doesn't stop there either. There is still a Letterman appearance on the schedule, and FOX has chosen to sully itself as well, inviting Seinfeld to host Talkshow with Spike Feresten. And since I've long since passed the point of getting off on a rant, I'll throw this last bit in. The pointy finger of disgust is headed HP's way too. I actually like the new HP commercials where you don't see the celebrity, but who they are is revealed by what is on their laptop. And having Jerry be one of those celebrities could have been just fine. But at this point, I'm so annoyed with everything Bee Movie, that I've even turned on them. Gah.
My only hope is that the level of promotion has gone plaid for the simple reason that the movie really does suck out loud. Should this whole fiasco end up turning into Jerry's own personal Bob Patterson, I would take a small measure of glee in the fact. I'll be more than happy to welcome Jerry back to our television screens, the moment he does something worth welcoming. Bee Movie commercials, aren't it.
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