Here's why NBC pulled its shows from iTunes
We told you a while back about NBC taking its shows off of Apple's iTunes service. And now NBC President and CEO Jeff Zucker has disclosed why.
In an interview with The New Yorker's Ken Auletta, Zucker says that NBC wanted to test sell episodes of one of their shows for the higher price of $2.99. He was even going to let Steve Jobs pick which show to test, but Jobs refused to let them do it. So all of NBC's shows are going to be pulled off of iTunes by the end of the year. According to Zucker, NBC's shows were responsbile for 40% of iTunes video sales last year but didn't make much money off of it.
Zucker also said that he thinks that Apple has "destroyed the music world" because of the rates they have set up on the service. Something tells me Zucker won't be getting a Christmas cards from Jobs this year.