Product integration "parodies" on 30 Rock are real
NBC's 30 Rock makes fun of the network, television in general and, in at least a few instances, product integration. Product integration is the new way to get advertising money that's becoming more and more popular. The Office blatantly refers to real corporations like Staples all the time and football has John Madden's scribbles sponsored by someone now. Well, on a recent episode of Rock, Tina Fey and Alec Baldwin blatantly praised Verizon Wireless in a brief exchange before Fey turned to the camera and said directly, "Can we have our money now?"
Funny and lucrative apparently, as Yahoo! reports today that this was a real case of product integration, with Verizon paying for the "commercial" which at the same time was making fun of the very thing they were doing which ... wow, this gets confusing.
While 30 Rock can get away with such tactics, it will become a lot more problematic when Jack Bauer is on a tense stakeout and suddenly his Mom shows up. "When my boy is on a stakeout, nothing feeds his spy-sized hunger like a bowl of Campbell's Chunky Soup."
"Mom, what the hell--"
"Eat your chunky soup, Jack. You haven't eaten in the past 21 hours, 17 minutes and 28 seconds. A mother knows."