Powered by i.TV
February 10, 2012
 
CONNECT    

Kevin Costner rides a bike and works on an Apple computer - VIDEO

by Bob Sassone, posted Dec 1st 2007 1:33PM

Lisa adI could spend hours looking for old TV commercials that feature celebrities that went on to bigger and better things. Yes, I have a terrible social life.

After the jump is the long forgotten commercial from 1983 for the Apple Lisa, the very expensive (I think it cost around $8-10,000) computer that launched just before the Mac. I'm not sure how many Lisas Apple sold, but it wasn't a success, though its place in computer history is legendary. The ad stars Kevin Costner, long before his big screen success in movies like The Untouchables, Bull Durham, and Field of Dreams.

He plays a cool business guy who bikes to work at his leisure, trusty dog companion by his side. He gets to his nice office and turns on the Lisa and then gets a phone call from his wife (I'm assuming), and he tells her he'll be home for breakfast. I'm not sure if this is supposed to mean he biked to work early in the morning before she got up or he's been out all night "inputing" "data" into "Lisa," if you know what I mean.

It's interesting to note that Apple's tone and themes haven't really changed in the past 20 plus years.

Add a Comment

*0 / 3000 Character Maximum

3 Comments

Filter by:
Tess Capra

Seriously, what does that "I'll be home for breakfast" mean? That the Lisa is so efficient he need only work two hours a day? That he's an untraditional worker who works from seven p.m. until five a.m.? That the only job he could find with a decent computer is such a long bike trek-subway ride from home that he gets only two hours of sleep per night? That's a horrible commercial!

December 02 2007 at 3:51 PM Report abuse rate up rate down Reply
Jim

Look at that left-handed mousework!

December 01 2007 at 10:32 PM Report abuse rate up rate down Reply
Cj

He's a hunk what can I say love his movies. He's younger then but I like men as they age they become more handsome. Wish he would do sequel to the bodyguard. He still has what it takes.

December 01 2007 at 7:21 PM Report abuse rate up rate down Reply

Follow Us

From Our Partners