Kevin Costner rides a bike and works on an Apple computer - VIDEO
I could spend hours looking for old TV commercials that feature celebrities that went on to bigger and better things. Yes, I have a terrible social life.
After the jump is the long forgotten commercial from 1983 for the Apple Lisa, the very expensive (I think it cost around $8-10,000) computer that launched just before the Mac. I'm not sure how many Lisas Apple sold, but it wasn't a success, though its place in computer history is legendary. The ad stars Kevin Costner, long before his big screen success in movies like The Untouchables, Bull Durham, and Field of Dreams.
He plays a cool business guy who bikes to work at his leisure, trusty dog companion by his side. He gets to his nice office and turns on the Lisa and then gets a phone call from his wife (I'm assuming), and he tells her he'll be home for breakfast. I'm not sure if this is supposed to mean he biked to work early in the morning before she got up or he's been out all night "inputing" "data" into "Lisa," if you know what I mean.
It's interesting to note that Apple's tone and themes haven't really changed in the past 20 plus years.

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