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October 9, 2015

Some surprises when it comes to product placement successes

by Bob Sassone, posted Dec 27th 2007 8:01AM

TrumpGuess which company had the most successful product placement on television in 2007? Nope, it's not Apple Computer, which would have been my first guess.

It's actually Tyson Foods. They got the top nod from IAG Research after donating thousands of pounds of meat to a family on Extreme Makeover: Home Edition. Their brand-opinion index rating was 394. This score represented the most effective integration on TV in 2007. (I have no idea how they accurately measure something like that.)

The second most successful product placement was the 368 scored by Sue Bee Honey. They appeared on The Apprentice during one of those challenges. Soft Scrub came in third place with a score of 332. That product appeared on The Apprentice too.

Actually, I didn't even know that Soft Scrub still existed, so I guess they made a good decision to appear on the NBC reality show. As for Sue Bee, I haven't had honey in about 12 years.

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Am i the only one who finds this study misleading? I mean who even remembered the apprentice was on this year, never the less that they had a challenge based around sue bee honey.

Product placement may work very well for some (LC driving the new mercedes in the hills) but how its supposed to help some of these smaller products is beyond me. The episodes may have reminded us some products are still around but at the end of the day did either really help move any product?

Any way you look at it we all know who the true winner of product placement in 07 was... 30 rock and verizon. Now both of you, give me my money.

December 27 2007 at 2:39 PM Report abuse rate up rate down Reply

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