Food Network wants three more years of Alton Brown
The Food Network is making headlines lately! They have not renewed Emeril Lagasse's nightly Live show and recently declined carrying Mario Batali's new series. So, who does the Food Network want? Apparently, they want Alton Brown who they just signed to a three year deal. Brown will continue to host Iron Chef America, continue to produce and host his show Good Eats, and he's getting a new show called Feasting on Waves (a follow-up to Feasting on Asphalt). Why so much Alton? The Food Network is aggressively pushing for a younger audience. Bob Tuschman, Senior VP, said that their campaign is working citing that the average age of the network's audience dropped from 50 in 2003 to 46 in 2007. Wow, what a big drop! (Note the sarcasm.)
Now, I love the Food Network (mainly because I love food). But Alton Brown? I'm in my twenties so I think I fit into this "younger audience" the Food Network is trying to capture. Yet I rarely watch Alton Brown's shows. Good Eats is interesting because he explains a lot about the ingredients but the format is annoying and he comes off as creepy. But that's just me.

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