Food Network wants three more years of Alton Brown
Why so much Alton? The Food Network is aggressively pushing for a younger audience. Bob Tuschman, Senior VP, said that their campaign is working citing that the average age of the network's audience dropped from 50 in 2003 to 46 in 2007. Wow, what a big drop! (Note the sarcasm.)
Now, I love the Food Network (mainly because I love food). But Alton Brown? I'm in my twenties so I think I fit into this "younger audience" the Food Network is trying to capture. Yet I rarely watch Alton Brown's shows. Good Eats is interesting because he explains a lot about the ingredients but the format is annoying and he comes off as creepy. But that's just me.