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October 25, 2014

We've got a Weather Channel for sale, a Weather Channel for sale

by Richard Keller, posted Jan 9th 2008 9:00AM

The Weather Channel's forecast isn't that rosyI remember a Saturday Night Live sketch from the late 1970's where Harry Shearer was a DJ at a radio station that only gave the time of day. No music, no news, no weather -- just the time. I am always reminded of that sketch every time I watch The Weather Channel. I mean, who would have thought that 24 hours worth of weather forecasts would ever amount to anything?

Landmark Communications apparently did when it started the channel back in 1982. Now, the network, along with its Weather.com site and various other enterprises, is bringing in billions of dollars to the communications company. Sadly, though, Landmark may lose this linchpin since the family that owns the privately-owned company is looking into putting it up for sale.

This means that The Weather Channel, as well as two television stations and nine daily newspapers, may be up for grabs. The jewel would be TWC, which could fetch more than $5 billion (with a 'b' folks) dollars. It is already attracting interest from NBC, News Corp (Ugh) and cable giant Comcast. And, who wouldn't want a piece of the pie? Heck, TWC's web site, Weather.com, ranks as the 18th largest media site by traffic and garnered 32 million (with a 'm') unique users in November 2007 alone.

Not everyone is happy about this potential sale of The Weather Channel to a publicly-owned conglomerate. In fact, Debora J. Wilson, chief executive of TWC, said in an interview that her network could probably go it alone as an independent entity. I could see that working, especially due to the weather changes we have seen over the last few years. Would they have to shelve a good part of the niche programming that borders on weather in order to refocus? Probably. But, they would still have a strong audience, particularly if they expanded their local Weathercenter service across the country.

Hmm, maybe it's time to start The Time Channel after all.

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Dianne Branch

Hope we do not lose the clean, wholesome moral feel of the weatherchannel and their reporters, meterologist's. I do not believe it should be sold to the highest bidder. They are just conglomerates that are looking to get richer, not enhance the quality of good reporting of the weather. The weatherchannel has improved tremendously over the years and many look forward to all the meterologist's, who we are familiar with, reporting all across the United States of America. I do hope that the weatherchannel employees do not lose their jobs. I have noticed a few new faces recently. But still see two or three familiar faces. Have they sold the weatherchannel yet? I do hope they acknowledge the watchers, listeners of the weatherchannel before making such a drastic change. It won't be the same.
Watcher/listener

January 17 2008 at 9:03 AM Report abuse rate up rate down Reply
Bash

*giggle*

Yeah keep discussing whether there's a climate change or not while I fetch my speedos and go out for a swim in January here in germany ^^;

January 10 2008 at 9:02 AM Report abuse rate up rate down Reply
Dragulf

There is no global warming.

January 09 2008 at 2:43 PM Report abuse rate up rate down Reply
2 replies to Dragulf's comment
bayportbob

I completely agree, global warming is a myth that has no substance in scientific fact.

January 09 2008 at 2:51 PM Report abuse rate up rate down Reply
kevjohn

There is global warming, no one on either side is disputing that fact. The debate is over whether mankind is affecting the process.

Please, both of you, leave the internet.

January 09 2008 at 3:29 PM Report abuse rate up rate down Reply
Oreo

News Corp would be terrible. Right now The Weather Channel reports on BS "gloabal warming" things, and makes a big deal about naming sub-tropical storms (which they just started doing recently to make it look like a hurricane season is bad), News Corp would have 24 hours of "There is no global warming!".

January 09 2008 at 11:12 AM Report abuse rate up rate down Reply
Tristan

Darn if it went public then there could be many changes, I hope that they either strive to stay independent or at least get bough by a good company.

January 09 2008 at 10:37 AM Report abuse rate up rate down Reply

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