Did you catch the People's Choice Awards? Neither did anyone else.
Another score for the writers! Apparent, the People's Choice Awards, which changed format from last year due to the WGA Strike, bombed in the ratings.The new format involved a pre-taped show hosted by Queen Latifah. Each of the awards were given in advance to each of the winners and the acceptance speeches were pre-taped, magazine-style. There was no red carpet and no live speeches.
The ratings decreased from 11.3 million viewers in 2007 to a scant 6 million viewers in 2008. This does not bode well for the Golden Globes or the Oscars. In anticipation of low ratings, NBC is already offering some advertisers cash back for the Golden Globes.
This could be seen as an experiment to determine if new formats could give the studios more leverage against the actors. If that is the case, I would say that the experiment is a colossal failure. As the networks lose more ratings, hopefully the AMPTP will be more appreciative of their writers (not that I'm taking sides or anything. Yes, that was sarcasm).




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