Congratulations, America: you don't care about scripted shows
"They hit us with everything they had, and now they're out of bullets." - Donald Trump
Trump is talking about CSI and Grey's Anatomy, his competition on Thursday nights. The newest version of Trump's show, Celebrity Apprentice, is actually doing well in the ratings. Other reality shows are doing well too, including American Gladiators, The Biggest Loser, and even (God help us) Supernanny. Which begs the question: do most viewers even give a s**t about scripted shows?
Writers assumed that if the season stopped, then viewers would truly miss their favorite shows and force producers to make a deal. But as the season goes on, we see that reality shows are getting good numbers, and some of the most popular shows in general have new seasons coming up and they won't be affected by the strike (Survivor, Big Brother, and American Idol), so a lot of viewers might not even notice that writers are on strike. In fact, this Pew poll says that viewers aren't even affected by the strike. Though I have my doubts about the survey. A third of viewers in the poll said that they didn't even know their shows were in repeats, which makes me wonder how much TV these people watch or if they only watch shows that haven't started repeats yet (ER, 30 Rock, October Road, Medium, etc). Maybe they should do the poll again in two or four weeks. Plus, it might be too early to tell what's going to happen. Whatever, it's not good news if you like scripted dramas and comedies.
As if this doesn't make you sick enough, look at this quote from NBC co-chairman Ben Silverman:
In every other country in the world, the majority of prime-time programming is unscripted...It also has to do with demographics. Young people like this kind of programming...Time periods may be lost to scripted shows. If you're a writer, you don't want to kill that golden goose, [but] CBS can fill three hours a week with 'Big Brother' for about five bucks.
Ugh. Scripted shows will never go away, of course, but it's creepy to think that reality shows could become the default position for a lot of networks. Maybe NBC can corner the market in doing lame award shows.

29 Comments