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September 4, 2015

Doritos: "Crash the Super Bowl Winner"

by Jason Hughes, posted Feb 3rd 2008 7:21PM
Doritos this year turned their 60-second spot into a competition. The winner, voted on by fans before the game, gets their video aired in the Doritos commercial slot and a record deal with Interscope Records. And the winner is: Kina Grannis (Mission Viego, CA), who performs her song "Messager From Your Heart." She has a Michelle Branch sound to her, but I like her. A very clever idea by Doritos and a huge opportunity for Grannis, but I only worry that people will forget Doritos' connection to the spot.Video coming soon!

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I wasn't impressed.

February 04 2008 at 2:22 PM Report abuse rate up rate down Reply
Shane W.


February 04 2008 at 2:04 PM Report abuse rate up rate down Reply

She won because of digg.com.

February 04 2008 at 1:45 AM Report abuse rate up rate down Reply

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