Doritos: "Crash the Super Bowl Winner"
by Jason Hughes, posted Feb 3rd 2008 7:21PM
Doritos this year turned their 60-second spot into a competition. The winner, voted on by fans before the game, gets their video aired in the Doritos commercial slot and a record deal with Interscope Records. And the winner is: Kina Grannis (Mission Viego, CA), who performs her song "Messager From Your Heart." She has a Michelle Branch sound to her, but I like her. A very clever idea by Doritos and a huge opportunity for Grannis, but I only worry that people will forget Doritos' connection to the spot.Video coming soon!