FedEx: "Carrier Pigeons"
by Jen Creer, posted Feb 3rd 2008 8:09PM
Am I the only one watching this commercial who wasn't worried about the huge carrier pigeon dropping pianos, or whatever that huge box was, but rather dropping... something else? I don't know that I like this commercial for FedEx as much as some of the quieter, in-office commercials. This one was too busy, too super-heroey, too chaotic. But it was vaguely amusing. No comment, no editorializing, no yelling about the pigeons and the chaos and the huge mess they have made, and the expense, possible lawsuits, etc. Just a quiet, "Let's switch to FedEx." I still haven't really seen any commercials to write home about yet.