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October 13, 2015

Sunsilk: "Hair Icons"

by Richard Keller, posted Feb 3rd 2008 10:05PM

Sunsilk-- Hair Icons

So, this is what half a million dollars pays for during the Super Bowl, huh? A 30-second commercial about three hair icons (not to be confused with America's Next Hair Icon): Madonna, Shakira and Marilyn Monroe. Nothing really spectacular, just some pop art images of those three with background music sung by each of them.

I'm trying to figure out who this commercial was targeted for. Obviously, they were aiming for all of the women who are watching the Super Bowl. But, with all of the testosterone flowing in these other commercials it seems like this ad got lost in the crowd. Plus, how many guys really know who Shakira is (other when there friends show them how hot she is). Frankly, Sunsilk's commercial money could have been used better elsewhere.

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Actually $3 mil per 30 seconds.

February 04 2008 at 3:26 PM Report abuse rate up rate down Reply

I thought it was one of those Grammy award commercials. I couldn't figure out why it was on Fox until the end. I'm sure many men watching knew Shakira.

February 04 2008 at 3:07 PM Report abuse rate up rate down Reply

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