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August 30, 2015

Toyota: "Big Wheels"

by JJ Hawkins, posted Feb 3rd 2008 11:57PM
Did you know you could fit 20 big wheels on the top of the all new Toyota Sequoia? Me neither, but apparently it's a major selling point.

All kidding aside, I like how this commercial appeals to the immature masochistic side of me. I'm talking about the side that would like to get on a big wheel on a steep hill with little to no padding and roll with only a few bails of hay resting between me and imminent death.

That's seems to be the demographic Toyota is shooting for here, and I'll be damned if they didn't nail it.

I loved everything about this commercial and I even went so far as to place bid on a brand new Big Wheel on eBay.

And was it my imagine or did I see Ted Danson near the beginning of this thing?

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Who is the band playing the music for that commercial?
They rock!!!!!!

February 04 2008 at 4:39 PM Report abuse rate up rate down Reply

This ad was a blatant rip-off of Hummer's soapbox derby ad from a few years back.

February 04 2008 at 9:27 AM Report abuse rate up rate down Reply

I taught the guy that shot the youtube hit spot that lead to this ad.


February 04 2008 at 4:02 AM Report abuse rate up rate down Reply

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