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Yukon: "Hybrid"
by Jen Creer, posted Feb 3rd 2008 9:48PM
Go, Sisyphus! Any ad that makes use of a guy shoving a boulder up a rock gets my vote. Especially if it's for a hybrid car. Two points! It scores! I just love the connotations of Sisyphus: It's a hard journey, nobody thinks it can be done except the people who are doing it, who just keep at it.
There really isn't much more than that to the ad. You have to know that a hybrid car that will still behave and look like a car and perform well is a really desirable thing-- and a really hard thing to come up with (let alone one that people like you and I can afford) in order to really appreciate the commercial, so I'm willing to bet a lot of people saw the cartoon and went for beer refills. But I enjoyed it.
There really isn't much more than that to the ad. You have to know that a hybrid car that will still behave and look like a car and perform well is a really desirable thing-- and a really hard thing to come up with (let alone one that people like you and I can afford) in order to really appreciate the commercial, so I'm willing to bet a lot of people saw the cartoon and went for beer refills. But I enjoyed it.
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