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Brought To You By ...

by Bob Sassone, posted Feb 4th 2008 5:19PM

Super Bowl logoA new column here at TV Squad, where we talk about all of the things you're missing when you hit fast forward on your DVRs.

I thought I'd kick off the very first Brought To You By...column by talking about yesterday's Super Bowl ads (apparently there was also a game of some sort played...). USA Today did their annual ranking of the best and worst of the ads, having a bunch of viewers watch the ads with meters and give an opinion on the good and the bad, and for some reason Bud got the top spot, the way they do every single year. It must be that the people who vote on these things like horses, wacky comedy, or they're all drunk (on Budweiser). The company got three of the top ten slots, and number one went to the spot where the dog trained the horse, accompanied by the Rocky theme. It's bad enough that Bud seems to win over viewers every year, but this dog/horse ad wasn't even the best of the Bud ads yesterday!

Anyway, I have my own thoughts on the best and worst, and I'll list them after the jump.

Best

1. Coca-Cola/Dueling Balloons: Maybe I just have a soft spot for giant balloons based on cartoon characters, but I thought it was really funny to have Underdog and Stewie fight for a Coke in the skies over NY. And then Charlie Brown gets the bottle!

2. Pepsi/Justin Timberlake: Most of the time, commercials that feature celebs pushing soda just aren't funny, but this one was actually clever and well done. Timberlake really has a second career making short films involving his penis.

3. Fed-Ex/Pigeons: I kinda knew where this one was going, but it didn't make the images of giant pigeons creating havoc any less funny. This is what Cloverfield should have been like.

4. Bud Light/Wine and Cheese: This was the best beer ad of the night. The pacing and the editing are really well done, and the closing line of "Goin' on a cheese run" is perfect.

5. Planters/Unibrow: I had no idea what was going on in this ad at first, but then it turned into one of those "wow, this is so creepy and odd it's really funny" things. Good use of music too.

Worst

1. Anything by SalesGenie.com: They've been advertising in the game for the past couple of years, and no one knows, understands, or cares what they do. Something to do with sales leads? Gah.

2. SoBe Lizards: This one seemed to go on forever, and my roommate and I just looked at each other and said "what the f**k is going on?" Dancing to "Thriller?" There were a few ads this year from water companies, and all of them made me want to drink Coke.

3. Under Armour: I don't get these commercials. They seem to want to empower athletes to want to be better (by wearing clothing), but to me they just reinforce what I hate about sports.

4. Lifesilk: What do you get when you put Marilyn Monroe, Shakira, and Madonna together? The most boring commercial in the world. What exactly are women supposed to get from this ad, that they can get hair like those stars by using Sunsilk? The text at the end that encourages viewers to visit their site and share their story just confuses me. Share my story about hair? (By the way, Madonna reportedly got $10 million for this, Shakira $2.5 million.)

5. Bridgestone/Richard Simmons: Come on, admit it, you would have liked this ad better if they actually ran Simmons down.

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adriiiii

what about the auto promo of American Idol? It was just hilarious..

I think Pepsi commercial is actually better thn cocacola one, but certanly both were awsome!

February 05 2008 at 10:44 AM Report abuse rate up rate down Reply
vacelts

My favorite ad was still the Audi Godfather one. I agree with all yours in the list of the worst.

http://redlightnaps.wordpress.com/2008/02/04/2008-super-bowl-ads/

I was actually shocked by the number of commercials for Fox itself.

http://redlightnaps.wordpress.com/2008/02/04/fox-super-bowl-2008/

February 05 2008 at 9:01 AM Report abuse rate up rate down Reply
Michael

I was also surprised at how well the Budweiser/Rocky spot scored. Personally, I thought it was pretty lame - a far cry from the football playing Clydesdales or any other number of horse/dog ads they've done the past decade or so. I'm sick to death of them, much more than I ever was of the frogs or Spuds McKensie. Blah!

Agreed, the Sales Genie and Career Builder ads were really scraping the bottom of the barrel this year. Big waste of money in my opinion. The Bridgestone ad with Richard Simmons was GREAT though - if for no other reason than for the seconds long throw away joke with Alice Cooper, complete with boa constrictor and full eye makeup! Hilarious! No way that ad makes the "Worst" list.

I thought the FedEx pigeons and the Bud Cavemen were the best ads, followed by Will Farrell's Bud Lite ad. I was also stoked to see the new Iron Man trailer (which freakin' ROCKED!). After that, most of the ads seemed about half finished, you know like they had the beginning of a great ad and then couldn't figure out how to punch it up to the next level. Great example, the Audi/Godfather ad. I was about the only person at our party that even GOT the Godfather reference and it dragged on way too long before it finally got to the mega-sweet Audi R8 and then didn't even give us a good look at the car. This car begs to be ogled and we barely got a taste. I could have stood a few less seconds panning over the oily bed and grandpa screaming and a few more of that sexy speedster. Almost a great ad... almost...

February 04 2008 at 11:44 PM Report abuse rate up rate down Reply
CJ

Yea! I miss AdJab! Fun to see some conversation about some of the most creative stuff on TV. (and unfortunately the worst also)

February 04 2008 at 6:54 PM Report abuse rate up rate down Reply
Kate

You're not seriously starting a column about commercials?

I know that there's not a lot of new material because of the strike but that's a terrible idea. Couldn't you do some retro reviews or stuff about what shows people are discovering through DVDs? A history of Television? Anything??

February 04 2008 at 6:29 PM Report abuse rate up rate down Reply

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