Nielsen: PVRs increase TV viewing, extend prime time
According to new research from Nielsen, people with personal video recorders watch more television. And while they PVR users generally like to plop down in front of the evening, they extend prime time a bit by sitting in front of the tube from 8 til midnight. That's because folks with a PVR can record one show at 8:00 while watching another, and then watch the first show at 11pm when their non-PVR owning friends are stuck watching Seinfeld reruns.
The rest of Nielsen's new data looks pretty much like all the reports we've been seeing over the last few years. A growing number of TV viewers have PVRs in their homes. People are most likely to watch sports, news and movies live, while they record scripted dramas, comedy, and other TV shows for watching later.
[via Advertising Age]