Oscars a flop in Nielsens and that's not all
Of course, if you're worried that with ratings so bad, some day the Academy Awards won't be broadcast -- don't. The Oscars, like the Super Bowl, make a fortune for the network broadcasting it. ABC made an average of $1.8 million for each 30-second spot.
Dismal ratings weren't the only thing people were buzzing about in reviewing Sunday's Oscar telecast. On ABC's The View, Whoopi Goldberg, an Oscar-winner (best supporting actress, Ghost,1990) who hosted the show four times (1994, 1996, 1999 and 2002) was ticked off that she was not included in a montage about the previous broadcasts. Although she was shown in a clip when she won her Oscar, the comic actress felt slighted that her past hosting duties were overlooked entirely. "Undoubtedly, I (bleeped) somebody off yet again. You know what, I don't - I don't know," she told her co-hosts on The View.
That wasn't the only touchy subject being talked about today with regard to the Oscars. Many people -- online and off -- were questioning why Brad Renfro was not included in the "memorial" montage. The young actor, who'd starred in The Client among other credits, died of a heroin and morphine overdose on January 15. The montage did include Heath Ledger, who died from an accidental overdose of prescription drugs, a week after Renfro. When asked why Ledger was included, but Renfro was not, Leslie Unger, spokeswoman for the Academy, said, "Unfortunately we cannot include everyone. Our goal is to honor individuals who worked in the many professions and trades of the motion picture industry, not just actors."