HBO: no On-Demand premiere for Wire finale
Interesting bit of news just came into TV Squad headquarters:
HBO has nixed the early On-Demand premiere of The Wire series finale. Set to bow on Sunday, March 9th from 9:00 to 10:35PM, that airing of the finale episode (entitled "-30-") will be its first.
This bucks the trend of debuting each new episode On-Demand the Monday before its Sunday premiere. HBO maintained this practice for all of season four and had been doing the same with season five, until now. This Sunday's new episode (it's the second to last one) has been On-Demand since Monday.
I'm not sure how I feel about this. Not going to lie -- since I cover The Wire, it's been really nice to watch everything days in advance and have the opportunity to get my posts up minutes after the episodes air. While I understand the desire to drum up buzz for the finale, I don't think this will help all that much. For an episode as anticipated as this one, I'd think that anyone who truly appreciates this show would understandably jump at the chance to see it early, but would then probably end up watching the broadcast premiere anyway.