Play butter trivia against Gary Coleman this afternoon

Yeah, I know, that headline seems like it doesn't even make any sense. I could have written something in Klingon or just strung other words together and it would make just as much sense: "Fight crayons with Patrick Dempsey on Labor Day," or something similar.

If you're wondering what Gary Coleman is up to these days, besides being secretly married or selling his pants on eBay, here's the scoop: he's hosting trivia games at NowYouKnowBetter.com, which is from the folks who bring us I Can't Believe It's Not Butter! (which makes me wonder why it's not called NowYouKnowButter, not Better). The games start today at 4pm Eastern, and there's a new game every 10 or 15 minutes or so.

I don't know if the game involves butter and butter substitute trivia or other kinds of trivia, but if you're not into the game you can also get recipes and coupons at the site.