TiVo will launch new customer loyalty program later this year

Earlier this week we got word that TiVo was planning to shut down its TiVo rewards program. The program provides customers with points that can be redeemed for prizes like remote controls or even TiVo boxes when they convince friends, family members, or complete strangers to sign up for service.

Now TiVo has confirmed that it will end the program on May 28, 2008. So you've still got time to refer a few friends and get a few prizes. Any TiVo points you have when the program ends will expire, which is fine as they'd be kind of useless without a rewards program to use them on.

MegaZone from TiVo Lovers reports that TiVo does plan to implement some sort of new customer loyalty program later this year. But the company conducted a survey and found that 98% of their customers say they'd recommend TiVo to others even without a rewards program. Something tells me that means the new loyalty program isn't going to include giveaways of big ticket items like TiVo HD set top boxes.