Will Amazon Unbox add HD video?
by Brad Linder, posted Mar 3rd 2008 11:02AM
Do you use Amazon's video download service, Amazon Unbox? Would you be more likely to use it if you could get HD video, burn movies to disc, or browse your library via your TiVo? Apparently I'm not the only one who wants to know. Amazon is sending out surveys to selected users, including Dave Zatz and a member of the TiVo Community Forum going by the name of BlackBetty.
While it's not clear whether Amazon actually plans to implement any of the changes suggested in the survey, the company is asking which "improvements" would make users more likely to use the service more. Several suggestions include the ability to watch streaming video. Right now you have to wait for your video to start downloading before you can watch. But if the survey is anything to go on, Amazon is considering offering free, ad-supported video streams as well as paid ad-free streams.
Another improvement would be high definition downloads, which kind of speaks for itself. Amazon is also asking a number of questions related to DVDs. For example, if you bought a DVD from Amazon.com, one option would be to download and save a digital copy of the movie or TV show for a small additional fee, while another would be the option to watch streaming video of movie or TV show while waiting for your DVD to arrive. Another suggested improvement would allow users to burn downloaded movies to DVD.
Honestly, I'd love to see all of these options added to Amazon Unbox. I can understand why the company might not want to overload customers with choices that could make their purchase or rental decisions or complex. But Amazon already has one of the easiest to use video download services. I'm fairly certain they could find a way to give customers a few additional choices without cluttering up the interface.