According to Trademork.com, Twentieth Century Fox has trademarked the word "Slurm". For those who are unaware, Slurm is the highly addictive beverage used in Futurama that comes out of a giant worm's butt.

The exact trademark relates to "carbonated and non-carbonated soft drinks; fruit drinks; fruit juices; mineral and aerated water; bottled drinking water; energy drinks; syrups and powders for making soft drinks and other beverages, namely soft drinks, fruit drinks and tea; coffee-flavored soft drinks; Ramune (Japanese soda pops); powders used in the preparation of isotonic sports drinks and sports beverages".

I can see the use of doing this. When The Simpsons Movie was released, there was all kinds of merchandising. 7-Eleven even renamed their Slurpees into Squishees to promote it (and carried many other Simpsons merchandise, including Homer-style donuts). I suspect if Futurama ever got similar treatment, we'd see Slurm all over the place (right alongside "Bachelor Chow").

Actually, why wait for a movie? I want some Slurm now. Give me some Slurm. I need the stuff, man. I must have Slurm!

[via PopCandy]