Online video platform Joost is may offer full length TV episodes, but Joost is more of a video on demand service than a live TV service. But that could change, starting today. NewTeeVee reports that Joost will offer live streaming video of the NCAA's March Madness tournament.

Personal video recorders are changing the way people watch scripted television shows and movies. But for the most part people like to watch sports and other live events, well live. The odds of taping Lost and then walking down the street the next morning only to have the plot spoiled by a front page newspaper story are fairly slim. But that's exactly what happens if you record last night's basketball game with plans to save it until the weekend.

So while video on demand is absolutely the right business model for most online video, the ability to provide live streams of some content seems crucial. Now let's see how many people actually turn to Joost instead of, you know, a television set for their March Madness coverage.

[via NewTeeVee]