Law & Order enters the game market
You like games? You want to play games? I'll give you a game! In fact, NBC's Law & Order is serious about gaming. The TV series mainstay has a new incarnation and it's not another spin-off drama. This time it'll be a mobile game geared toward women who love the crime show. Law & Order: Celebrity Betrayal is the name of the cell phone game developed by LimeLife, NBC Universal's mobile department and L&O's creator Dick Wolf with co-executive producer Peter Jankowski.
Like an episode of L&O, the game player will search for clues at a murder scene involving a celebrity. To bring verisimilitude to the experience, stars from L&O, Jesse L. Martin and Sam Waterston, will lend their voices.
According to LimeLife's Kristen McDonnell, the female angle is being emphasized because there is a puzzle involved with the mystery game. "We've stuck true to the core of why women watch this show," McDonnell said. "You're part of the detective squad that needs to solve the crime. It very much lends itself to the puzzle-solving that women have enjoyed across a variety of games."
AT&T and T-Mobile cell phone users can purchase L&O: Celebrity Betrayal now, and Verizon in a few weeks. The game is $6.99 for download-to-own on AT&T and T-Mobile and $2.99 for a recurring monthly subscription on T-Mobile. Pricing for Verizon is still to be determined.

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