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November 27, 2014

Study: Women are heavier PVR users than men

by Brad Linder, posted Mar 28th 2008 9:02AM
MagnosticismAccording to a new study (PDF link), women are more likely to stream TV shows from network web sites than men, and they're more likely to time-shift their TV viewing with a personal video recorder. While both of these activities may seem like the geeky domain of guys with thick glasses, there's a pretty simple explanation. Men are more likely to watch sports, which is far more time sensitive than most other programs. If you took any group of folks and divided them up into heavy sports viewers and people who watch, well, pretty much anything else, you'd probably find that group B spends more time with the PVR too.

The study from Solutions Research Group found that 15% of women watched a streaming network TV program last month, while just 11% of men did. And women time-shift about 56% of their television viewing, compared to 42% for men.

The study also looks at other digital lifestyle activities like video game usage, online shopping, and downloading movies from the internet.

[via CNet]

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